Hylobiz: Revolutionising SMEs in Manufacturing with Fintech
Hylobiz, a fintech product tailored for SMEs in the manufacturing sector, sought to transform how these businesses manage their finances. Their service offered an integrated solution for seamless financial transactions, aiming to simplify and streamline financial operations for small and medium-sized enterprises.
Period: 2019 to 2022
Growth: 500% over 2 years from inception
The primary goals for Hylobiz were to generate high-quality leads, enhance customer acquisition through digital channels, and implement management-level marketing strategies to measure and improve their market penetration.
Facebook Ads for Lead Generation: We launched a targeted Facebook advertising campaign focusing on SMEs in the manufacturing sector. The ads were designed to resonate with the unique challenges and needs of these businesses, highlighting Hylobiz's ability to provide efficient financial solutions.
Improving Lead Quality: Through continuous optimisation of ad targeting and messaging, we aimed for SQL lead quality of 35%+. This involved A/B testing, audience segmentation, and personalised ad content to engage the most relevant prospects.
Digital Customer Acquisition: A strategic focus was placed on digital channels to drive customer acquisition, with a target of achieving 80%+ of new customers via a single ad platform - Facebook.
Management-Level Marketing Measurement: Implementing management-level marketing measurement tools and metrics was crucial. This allowed us to track the effectiveness of different strategies and make data-driven decisions to refine our approach continually.
Lead Quality Improvement: Successfully maintained the lead quality by over 35%, ensuring that the leads generated were more likely to convert into customers.
High Digital Customer Acquisition Rate: Achieved over 80% customer acquisition through Meta ads, demonstrating the effectiveness of scale and lowest costs in B2B sector.
Hylobiz's case study is a testament to the power of digital marketing in the fintech sector, especially when targeting niche markets like SMEs in manufacturing. The success achieved through targeted Facebook ads, improved lead quality, and a strong digital customer acquisition strategy underscores the importance of a data-driven and tailored approach in marketing.
