True Growth for True Frog
True Frog, a rising brand in the personal care and beauty industry, engaged our services to enhance their digital presence and drive revenue growth. Our collaboration encompassed a comprehensive strategy that combined performance media and creative asset development.
2x ROAS on cold audience
20%+ MoM growth in revenue
Testing new products & category
4x revenue growth in 6 months
The primary goal was to achieve a 2x Return on Ad Spend (ROAS) on a cold audience, indicating an effective strategy in acquiring new customers. Additionally, we aimed for a consistent Month-over-Month (MoM) growth in revenue of over 20%, while also testing new products and categories to broaden the brand's market reach and product appeal.
Performance Media: We utilised a data-driven approach to optimise digital advertising across various platforms. This involved precise targeting, A/B testing, and ongoing analysis to ensure maximum ad efficiency.
Creative Assets: Development of engaging and visually appealing creative assets was key to our strategy. These assets were designed to resonate with the target audience and convey the unique value proposition of True Frog's products.
New Product Testing: Part of our strategy involved introducing and testing new products and categories. This not only helped in identifying profitable avenues but also in diversifying the brand's portfolio.
Revenue Growth Tracking: Monitoring and analysing revenue growth was crucial to our strategy. This helped in making informed decisions and adjustments to our tactics.
ROAS Achievement: Successfully achieved a 2x ROAS on a cold audience, demonstrating the effectiveness of our targeted advertising and creative strategies.
Revenue Growth: We witnessed a substantial 20%+ MoM growth in revenue, indicating a strong upward trajectory.
Category Expansion: The testing of new products and categories led to a broader market appeal and customer base.
Significant Revenue Increase: Within a span of 6 months, True Frog experienced a 4x growth in revenue, escalating from Rs 3 Lakhs to Rs 12 Lakhs during our engagement.
Our comprehensive approach combining performance media with creative assets proved highly effective for True Frog. Not only did we achieve and exceed the set targets in terms of ROAS and revenue growth, but we also successfully expanded the brand's reach into new product categories, contributing significantly to the brand's growth and market presence.
